Top-Selling Motorcycle Brands in the U.S.

Table of Contents

• Top-Selling Motorcycle Brands

• Most Popular Motorcycle Manufacturers

• Motorcycle Categories Riders Love

• Best-Selling Motorcycles Today

• Top 5 Best-Selling Bikes in 2024

• All-Time Best-Selling Motorcycles

• Collector Edition Favorites

• How to Ship Your Motorcycle

Motorcycles have always carried a unique charm — a blend of freedom, speed, and adventure. In this guide, we’ll explore the leading motorcycle brands, most popular types of bikes, and the models that continue to dominate sales worldwide. Let’s rev up and dive in.

Top-Selling Motorcycle Brands

There are countless motorcycle brands and models, each with distinct personalities and features. Here are some of the most influential names in the U.S. market:

• Harley-Davidson – An American icon, Harley is synonymous with cruiser culture. Known for bold designs, powerful engines, and a fiercely loyal community, Harley-Davidson motorcycles represent freedom on two wheels. Signature models include the Sportster, Softail, and Street Glide.

• Honda – A global powerhouse, Honda is admired for its reliability, innovation, and diverse range. From sporty CB models to the rugged Africa Twin, Honda caters to every kind of rider. Standout bikes include the CB750 Hornet, Africa Twin, and Fireblade.

• Ducati – Italy’s gift to motorcycle enthusiasts, Ducati is famous for sleek design and cutting-edge performance. The Panigale V4 dominates among superbike fans, while the Scrambler and Monster offer more accessible thrills.

• Kawasaki – Known for aggressive styling and high-performing engines, Kawasaki builds bikes for every category. The Ninja series — from the entry-level Ninja 500 to the race-ready ZX-10R — remains a best-seller.

• BMW – Combining luxury with precision, BMW motorcycles embody German engineering excellence. Popular models include the S 1000 RR for sport riders and the adventure-ready R 1250 GS.

• Indian – With roots stretching back over a century, Indian Motorcycles bring classic American craftsmanship and timeless design. Riders love the Chief, Scout, and Chieftain.

• Yamaha – A global leader offering everything from sport bikes to touring machines. Favorites include the MT-09, praised for its torque and handling, and the YZF-R1, a flagship sportbike.

Most Popular Types of Motorcycles

Different riders, different rides. Here are the motorcycle categories that dominate today’s market:

• Cruisers – Low seats, laid-back ergonomics, and endless customization make cruisers the most popular type in the U.S.

• Standard (Naked) – Upright and versatile, these bikes are perfect for commuting and daily riding.

• Sport Bikes – Built for speed, agility, and precision, these machines deliver pure performance.

• Off-Road (Dirt Bikes) – Lightweight and durable, these bikes are designed for unpaved adventures.

Top 5 Best-Selling Bikes in 2024

1. Kawasaki Z650 – A retro-sport motorcycle combining affordability, comfort, and style.

2. Honda Rebel 1100 – A cruiser offering advanced tech and smooth performance.

3. Harley-Davidson Sportster S – Classic looks with modern electronics and torque-driven fun.

4. Yamaha MT-07 – A balanced machine with modern styling and excellent value.

5. Suzuki V-Strom 650 – A reliable, versatile bike for both commuting and long-distance travel.

Best-Selling Motorcycles of All Time

Some motorcycles have achieved legendary status thanks to their massive sales:

• Honda Super Cub – Over 100 million units sold since 1958.

• Kawasaki Ninja – A global leader in the sport bike category.

• Yamaha VMAX – The iconic power cruiser with a V4 punch.

• Harley-Davidson Fat Boy – A cultural icon with a bold design.

• BMW R nineT – Retro looks paired with modern engineering.

Collector Edition Favorites

Vintage bikes continue to captivate enthusiasts and collectors. The most sought-after editions include:

• 1968–1973 Honda SL 350

• 1972–1975 Kawasaki Z1

• 1969 BMW R60/2 and R69S

• 1946–1953 Indian Chief

• 1936–1947 Harley-Davidson EL/FL Knucklehead

Shipping Your Motorcycle

Whether you own a cruiser, a sport bike, or a vintage collectible, safe transportation matters. With Vinmove Auto Transport, your motorcycle is shipped by licensed, insured carriers who understand the value of your ride. From enclosed trailers for premium bikes to budget-friendly open transport, Vinmove ensures your motorcycle reaches its destination securely and on time.

Ready to move your bike? Request a free quote today and let Vinmove handle the journey while you plan your next adventure.